June 18, 2004

Media Bias

Via Steve Antler comes this paper on media bias that has come up with a pretty neat way of testing whether or not the media has a liberal bias or not. This is the first decent quantitative analysis that I have seen on this. Typcially the work revolves around the party affiliation of reporters, who the voted for, and so forth. While such information is better than nothing it does not provide direct evidence of bias in the actual news stories. This paper actually checks stories (note that editorials, letters to the editor, and book reviews are not counted).

The method, as far as I can tell, works like this. First the Congressional record is used to set up a correspondence between members of Congress and their mention of various think tanks. Then they performed a similar process for various newspapers and news television programs. Also recorded are the legislators ADA scores. Using this information they authors estimate an ADA score for various media outlets (and the think tanks) and it turns out there is indeed a liberal media bias.

For example, the Economic Policy Institute is noted for being rather to the Left/Liberal on many issues and recieves an ADA score of 71.68 (using sentences as the measure) and 70.68 (using citations). The Heritage Foundation by contrast scores 6.17 and 13.75 respectively.

So how much of a liberal bias is there? Well the New York Times comes out pretty liberal (using the back-of-the envelope ADA scores) with estimated ADA scores of 64.6 (using sentences) and 71.2 using citations. Fox News by comparison comes in at 26.4 and 34.7 respectively. Using the estimated numbers using a more sophisticated technique gives the New York Times and Fox News ADA scores of 59 and 29 respectively (using sentences). and 67.6 and 35.6 respectively (using citations).

How "liberal" is this? Well when you consider the average of the medians for the House and Senate is an ADA score of 38 it strikes me as fairly biased. Every evening news television program save Fox News is "to the Left" of the average legislator in Congress.

Here is part of the conclusion of the paper,

Although we expected to find that most media lean left, we were astounded by the degree. A norm among journalists is to present “both sides of the issue.” Consequently, while we expected members of Congress to cite primarily think tanks that are on the same side of the ideological spectrum as they are, we expected journalists to practice a much more balanced citation practice, even if the journalist’s own ideology opposed the think tanks that he or she is sometimes citing. This was not always the case. Most of the mainstream media outlets that we examined (ie all those besides Drudge Report and Fox News’ Special Report) were closer to the average Democrat in Congress than they were to the median member of the House.--emphasis added

So the next time you here Atrios, Eric Alterman, Paul Krugman and the rest talk about how there is no liberal media bias, think about who is saying it: hardcore Liberals.

Posted by Steve at June 18, 2004 09:45 AM
Comments

Thanks for getting me hip to a great data source! The ADA site will tickle my freshmen statistics students this fall....

Posted by: slimedog on June 18, 2004 04:20 PM

Steve:

As you say, it's better than nothing. It does not take into account one of the most significant indications of bias in the media: selection of stories.

BTW have you noticed that among those on the Left lack of sufficient Leftist bias is commonly criticized as Right-wing bias? Example: how often have you heard criticisms of the media's "constant drumbeat to war" in the period leading up to the war in Iraq. Meaning, of course, that the media was reporting on the news and not editorializing sufficiently.

Posted by: Dave Schuler on June 18, 2004 04:35 PM

This report seems entirely consistent with the Pew survey that came out a few weeks ago. (Sorry, no link.) The results indicated a magority (55%, IIRC) of journalists polled considered themselves "moderate," while the self-ID of liberal vs. conservative was 5-to-1 (35%-to-7%, IIRC). The survey indicated that the moderates' responses to questions put that grouping to the left of the responses to similar surney questions posed to moderates of the American public at large.

This paper, as you've summarized, strikes me as entirely consistent given Pew's findings, irrespective of what Alterman may "think."

Posted by: Forbes on June 18, 2004 06:13 PM

Other 'hard core liberals' who claimed there was (effectively) no liberal media bias included Pat Buchanan, William Kristol, and even Reagan's image maker, Michael Deaver (the former two said that yes, the right 'joked' about it constantly, but if it was ever true, it wasn't any longer, with Kristol saying it was a way for conservatives to alibi out of their own self-inflicted wounds; Deaver said Reagan received 'the most generous coverage' of any president in his lifetime).

Other media surveys assessing which political side's think tanks were most commonly cited in the media found a preponderance of citations from Heritage, Cato, other clearly rightward leaning orgs, more so than even allegedly 'moderate' think tanks like Brookings, and far more than, say, EPI, and others of their more leftward ilk.

Posted by: sofla on June 20, 2004 02:49 PM

Sofla,

The Heritage and Cato were in this study as well so your claim is rather vacuous.

Posted by: Steve on June 20, 2004 08:59 PM
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